About Internet Marketing

The Internet has rewritten the rules of business, creating a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. Today’s highly competitive environment has further accelerated that change, as companies demand more accountability for marketing dollars than ever before. With this increasing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater.

 

Internet Marketing combines the power of Social networking, Search Engine Optimization Marketing, E-mail Marketing, and Web 2.0 Strategies.

 

Internet Marketing is generating sales and capturing leads from customers visiting the Internet. Essentially, this means making your website more visible on Google, Yahoo!, and other search engines so that when a customer types in a keyword phrase, your page appears on the first result page you see.

 

Internet Marketing includes Search Engine Optimization(SEO). This is a highly specialized service, where changes are made to your website (on-page SEO) and links are developed to your web pages (off-page SEO) to increase the visibility and ranking of your website.

 

Internet Marketing also includes Pay Per Click Advertising (PPC). When you search on Google, the sponsored links that you can see on the right hand areas of the screen are PPC ads. They are designed by Internet Marketers to be triggered by certain keywords when you search. Every time the sponsored link is clicked, the visitor is taken to the advertiser’s website and the advertiser is charged for that click.

 

Internet Marketing is advancing through Social Networking sites such as Facebook. Advertising is becoming more “virtual word of mouth” through the social networking world. This is a much more complex process than traditional Search Engine Optimization and Pay Per Click Advertising. But the profit potential is enormous!