The following validated key competencies and tasks were developed by the Internet Marketing Standards Board. They form the foundation of the skills for Certified eMarketing Consultant (CeMC®) certification assessment. The certification program tests the knowledge and skills required to be successful and Internet Marketing professional, and leads to the designation of CeMC – Certified eMarketing Consultant.

 

 

       1.  Social Networking             

 

• Create profiles and groups
• Use Open Social
• Participate in Online conversation
• Build own social network

 

       2. Publishing

       

• Act like a publisher
• Identify online audience
• Create content
• Differentiate concept or them from competition
• Assess level of competition
• Build online community
• Seek influence but not control audience
• Know how to explore and experiment ideas

 

        3. E-mail Marketing            

 

• Use email list responsibly to build trust
• Provide compelling value proposition
• Use 1.54 second and 5.0 second rules
• Identify market segments to maximize conversions
• Get message to clients at right timing for them to receive

 

         4.  Web Page Marketing       

 

• Understand prospect and customer needs
• Understand the different sales funnel phases
• Implement marketing metrics
• Understand the different conversion definitions
• Set specific measurable goals
• Create valuable content that meets expectations of customers
• Avoids use of serif fonts
• Use frames and flash cautiously

 

           5.  Internet Forum          

 

• Create a trusted community around company, product, brand or service
• Set up own forum and invite colleagues and customers
• Engage in an ongoing conversation about various interests
• Follow forum rules and regulations

 

           6.    Blogging                    

 

• Post content regularly
• Use catchy blog post titles
• Ask open-ended questions
• Comment on other blogs often
• Know how to use Twitter
• Provide an RSS-to-email option
• Use images in the posts
• Use header tags
• Structure blog posts for easy scanning
• Research and choose mailing list option correctly
• Know how to sell
• Know to create Facebook page
• Offer something unique that can not be found anywhere else
• Treat blog as business
• Provide videos
• Link to other, related blog posts regularly
• Get involve as affiliate and link products relevant to posts
• Avoid showing low Feedburner counts
• Install popularity contest or similar plug-in that ranks posts based on popularity
• Put relevant keywords in the blog
• Use photo gallery
• Create RSS widget
• Make sharing easy
• Know how to use analytics

 

 

           7.  Wiki       

 

• Participate and contribute to wikis
• Develop internal company wiki
• Encourage other employees and customers to participate and contribute
• Grow content and loyalty within the trust network

 

           8.  Photo Sharing

        

• Take a lot of photographs regularly
• Edit photographs using software applications
• Upload photo regularly
• Use meta tags and descriptions
• Create and join photo-sharing website for groups
• Comment on other pictures and encourage others do the same

 

            9.  Podcasting  

 

• Avoid taking or using something that belongs to someone else
• Know how to sound edit using software applications
• Use RSS feed to podcast
• Upload podcasts to iTunes
• Keep podcasts brief
• Produce podcast in right file format
• Deliver podcast in manageable file size
• Ask customers to be collaborators of content to increase following

 

           10.  Audio Sharing               

 

• Make podcast available to customers, prospects and employees
• Embed podcast on website and blog site
• Create library of audio files with great content value
• Use podcast hosting site

 

           11. Video Broadcast

 

• Determine entertainment value of most popular videos shared online
• Create video that have compelling value for customers
• Explore and experiment video editing
• Build community around videos, products, services or hobby

 

            12. Video Sharing

 

• Convert VHS videos to digital format
• Upload videos to a site that customers can access
• Post video to third party websites
• Avoid posting copyrighted material

 

            13. Microblogging   

 

• Send quick updates on news, products, or any content that has compelling value to customers and prospects
• Find people with similar interests or good ideas and what thoughts they share on a daily basis
• Invite others to follow you
• Use Tweets for news feed and internal communication

 

          14. Livecasting      

 

• Explore and understand options available using Livecasting
• Video chat with colleagues and customers
• Produce and perform webinars
• Set up web conference to meet customers and colleagues

 

         15. Virtual World 

           

• Explore available virtual world websites and sign up as member
• Formulate a plan about what will work for company to market in virtual world
• Explore selling products and services
• Explore meetings and training
• Find a group or community that shares common interests and ideas

 

          16. Virtual Gaming  

 

• Explore in-game advertising and understand its application
• Explore how to effectively monetize huge loyal user base
• Understand various trust networks of the Massively Multiplayer Online Role Playing Online (MMORPG)

 

           17.  Really Simple Syndication (RSS)  

 

• Provide one-click solution to any associate, colleague or customer that will allow them to automatically view any new content
• Explore RSS by signing up to a feed reader
• Ensure web site has subscribe and social bookmarking buttons so that all customers and prospects will be easily, instantly and automatically updated

 

          18.  Search Engine Optimization       

 

• Analyze every individual page for its own keywords
• Check page titles that include most important keywords
• Check meta keywords
• Build external reputable links
• Avoid trying to trick a search engine spider

 

           19. Search Engine Marketing

 

• Perform Search Engine Optimization
• Understand keywords for every page
• Check meta keywords
• Create good content
• Focus on providing compelling value proposition
• Explore search engine marketing through Pay-Per-Click

 

          20.  Mobile Marketing 

 

• Understand how to use mobile marketing for branding, selling and interacting with customers and prospects
• Understand technology capabilities of main features and benefits of mobile
• Explore mobile applications
• Explore mobile web

 

           21.  Social Media Strategy                  

 

• Engage audience by communicating, collaborating, educating an entertaining
• Learn to give up control and seek influence
• Determine how content defines the site
• Create a community around the content
• Establish and manage a community
• Conduct SWOT analysis
• Experiment with social media micro strategies

 

           22.  Social Media Strategy Applications  

 

• Create audience personas in community
• Develop and validate the concept behind content
• Assess the competition
• Validate execution of concept
• Assess sales viability of concept