Downloadable e-Books

1. The Essential Guide to Social Media

By Brian Solis

 

An executive outline of Social Media tools and resources needed to listen and participate, guiding PR, Customer Service, Product Development, and Marketing

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2. The Art and Science of Blogger Relations

By Brian Solis

 

Blogger relations is so much more than the recognition that bloggers ARE influencers in their own right. Now it’s the understanding of how PR can work with them in addition to their traditional day-to-day activity.

I compiled a series of articles into one e-book that I hope will contribute to the elevation of PR as a respected profession, not just by the clients and executives, but by the very people we hope to build relationships with to bridge our story to the people who matter.

Download the Word Document

 

 3. Customer Service, The Art of Listening and Engagement Through Social Media

By Brian Solis

 

Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.

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4. The New Rules of Viral Marketing

By David Meerman Scott

 

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5. Lose Control of Your Marketing

By David Meerman Scott

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6. Gaijin Male Model

By David Meerman Scott

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7. The Gobbledygook Manifesto

By David Meerman Scott

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8. The New Rules of PR

By David Meerman Scott

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9. How will you create a World Wide Rave?

By David Meerman Scott

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