FAQs

1. What is Internet Marketing?

2. Why do I need Internet Marketing when I already have an offline campaign that works?

3. What is Search Engine Optimization?

4. Why do I need SEO?

5. What is link popularity?

6. Why is link popularity important?

7. What is E-mail Marketing?

8. Why can’t I just do Internet Marketing myself to save more money?

9. I have a product that I want to sell online. Where do I start?

 

 

1. What is Internet Marketing?

Internet Marketing is the use of online strategies or tactics for branding, marketing, advertising, and promoting products and services. Methods in Internet Marketing include search engine optimization, pay per click, email marketing, banner advertising, online public relations, affiliate marketing, and the like.

 

 

2. Why do I need Internet Marketing when I already have an offline campaign that works?

The Internet has opened up a whole new world of possibilities. It is here to stay. Everything and everyone is going online. Chances are your competition has gone online. The risk of not going online could possibly result to a huge loss in your market share and revenue.

 

 

3. What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of bringing a website to the top pages of major search engines via natural or organic search results using certain keywords.

 

 

4. Why do I need SEO?

You need SEO for maximum visibility and exposure. As there are hundreds of thousands of websites that are probably related to your industry, making your website search engine friendly and fully optimized will let you rise above the many pages on the internet. With SEO, your website will be on top of major search engines on the keyword your target audience is searching for.

 

 

5. What is link popularity?

Link popularity is the measurement of the number of links your website receives from other popular websites. Links from authority websites add more weight and credibility to your website, which aids in attaining a high search engine rank for your website.

 

 

6. Why is link popularity important?

Link popularity is important for three main reasons. First, studies have shown that people surf from one website to another by clicking links seen on every page they visit. Strategically-placed links to your site immediately increases the chances of people visiting your site.

Second, your page will rank higher in major search engines as your link popularity increases. Your website becomes more visible, leading to an increase in traffic, which could naturally lead to more sales conversions.

Lastly, higher inbound link popularity enables search engine spiders to find your website easily and frequently. This means that your website remains indexed much longer and retains its high position.
 


7. What is E-mail Marketing?

E-mail Marketing is the act of sending out newsletters and advertising campaigns to your customers via e-mail. It instantly reaches your customers, informing them of the latest promotions and happenings in your website, thereby building a strong business relationship with them. While its concept may seem simple, there are technicalities involved in managing e-mail campaigns in ensuring that your emails do not end up in the recipient’s spam folder, as well as in monitoring the readership and effectiveness of the campaign.

 

 

8. Why can’t I just do Internet Marketing myself to save more money?

Yes, it is possible to do the work yourself. However simple the concepts of Internet Marketing may seem, it is difficult work and in requires expert knowledge on the technicalities of how the internet functions, as well as a deep understanding on the algorithms of the search engines. Moreover, as search engines become smarter and smarter everyday, you have to devote much time in continuously updating yourself with any changes in the way search engines work.

In trying to get the hang of Internet marketing, mistakes will always happen. One thing that you should know is that if a simple mistake is made in the optimization of the website, it can take months to find the mistake and fix it. These valuable months lost could result in a great loss in revenue and market share.

Hiring experts in the field of Internet marketing could greatly minimize costly mistakes and bring you the results you need at a closely controlled budget.

 

 

9. I have a product that I want to sell online. Where do I start?

First and foremost, you need to have a website with an existing ecommerce platform. If you already have one, our Internet Marketing consultants will work with your closely to review your existing business platform and marketing strategies in order to come up with new strategies suitable for the online media. Depending on what your needs are, our consultants will mix and match our different internet marketing services for your website to have the maximum exposure on search engines. We will conduct various and advanced internet marketing procedures for your website to attain higher traffic.

If no website exists, our team of e-commerce specialists will build your business from ground up. We will design an ecommerce website with a suitable ecommerce platform for your site. Once the system has been tried and tested, we will assist you in launching your site in cyberspace and create visibility through our various internet marketing services.

 

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