Recommended Books

1. ENGAGE! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

By Brian Solis

 

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Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

 

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

 

With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

  • Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust
  • Participate in the unique culture of each available social media platform to engage your customers
  • Establish an organizational structure that constantly targets the next new media trend
  • Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
  • Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

 

There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!

 

2. Now is Gone

By Brian Solis


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Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

 

3. The Art and Science of Blogger Relations

By Brian Solis

 

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The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques and mastery necessary to effectively excel in media, analyst, and blogger relations today and tomorrow – while building long term, meaningful relationships along the way.

 

 

4. Secrets of Social Media Marketing

By Paul Gillin

 

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Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success.

 

5. The New Influencers: A Marketer's Guide to the New Social Media

By Paul Gillin

 

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The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency strategies for both small and large businesses Whether your company or organization should start a blog.

 

6. World Wide Rave

By David Meerman Scott

 

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A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

 

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

 

You can trigger a World Wide Rave too—just create something valuable that people want to share, and make it easy for them to do so.

 

7. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

 

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The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

 

8. The Social Media Bible

By Lon Safko

 

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The business community wanted something much more comprehensive than just another vertical business book. When we asked the business community what they wanted – they told us "a resource that explains all of this stuff that we've been hearing about…" "yeah, what are people talking about with their blogs and tweets anyway?" They just wanted to be part of the conversation, and have someone explain it in their terms.

Thus the Social Media Bible was conceived.

 

9. Tuned In

By David Meerman Scott

 

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Tuned In is written for every person who creates and markets a product, service or an idea. It provides a framework for building real and deep connections to the things your market values:

  • Products that resonate
  • Communications that speak directly to solutions to their problems,
  • Services that satisfy, and
  • Higher returns for your investors.

 

10. Cashing In With Content

By David Meerman Scott

 

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It's all about the content.

 

Whether your focus is business-to-business, consumer e-commerce, non-profit services, or fundraising, I show that the key to web marketing success is delivering content that exceeds visitor expectations every time. My interviews with 20 of today's most innovative marketers reveal how they use content to build brand loyalty, unleash the power of viral marketing, and turn browsers into buyers.

 

If your web marketing strategy overlooks the content equation, you may be leaving a fortune in new and repeat business on the table. Read Cashing In With Content and find out what the content buzz is all about.

 

11. Eyeball Wars

By David Meerman Scott

 

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He seems to have it all: youth, money, fame and a TV-star girlfriend. But Richard is booted out of the family's worldwide newspaper empire with only the shell of an internet company to his name.

 

She seems to have nothing: a salary slave in Japan's giant Kuriyama Corporation, Mariko must find an Internet company to fund in order to save her job, ambitions, and self-esteem.

 

Racy and riveting, Eyeball Wars is delighting savvy readers with an addictive tale packed with memorable characters.

 

12. Putting the Public Back in Public Relations

By Brian Solis

 

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Putting the Public Back in Public Relations is a crucial guidebook for helping brands navigate the social economy, while enhancing your career and future in the process.

 

This book will help businesses forge meaningful relationships with the traditional and new influentials in order to cultivate a loyal and hyper-connected community of advocates.