Scott Smith

Dr. Smith specializes in three distinct areas of marketing: (1) Internet based research, (2) Internet research and analysis of market segments, customer satisfaction and product development, and (3) Cross cultural research. This research also includes computer modeling and e-commerce strategy implementations for marketing of high technology firms.

He is a graduate of Ph.D in Marketing from the Pennsylvania State University in 1979; MBA from Michigan State University in1973 and B.S. Business Management/Marketing fromBrigham Young University in 1971.

Dr. Smith is a founder and director of www.Qualtrics.com, www.surveyz.com, www.surveypro.com. He has served as consultant for Online Survey Research for Yahoo!, Microsoft, Celebrity Cruises, Cessna, Merrill Lynch, Federal Reserve Board, U.S. Army, U.S. Department of Commerce, Simplot, ATI Technologies, Experian, BellSouth, Staples.com, IBM, Novell, The Conference Board, Hospital Corporation of America, Caterpillar, Johnson and Johnson, Miles Laboratories, Nissan, Pioneer-Hi-bred, Quaker Oats, Sara Lee Products, Suzuki, USFG, VISA.

Dr. Smith has received several awards including CHOICE Award for Outstanding Academic Title: Awarded to The Handbook of Marketing Research. Chapters 7 and 9 were contributed by Scott Smith , CHOICE (Current Reviews For Academic Libraries) American Library Association , 2007; Best Paper Award , European Applied Business Research Conference , 2003; Outstanding Research Faculty , Business Management Department , 2002 and Outstanding Article of the Year , Journal of Marketing Education , 1985.