Body of Knowledge

The following validated key competencies and tasks were developed by the Internet Marketing Standards Board. They form the foundation of the skills for Certified eMarketing Consultant (CeMC®) certification assessment. The certification program tests the knowledge and skills required to be successful and Internet Marketing professional, and leads to the designation of CeMC – Certified eMarketing Consultant.



       1.  Social Networking             


  • Create profiles and groups
  • Use Open Social
  • Participate in Online conversation
  • Build own social network


       2. Publishing


  • Act like a publisher
  • Identify online audience
  • Create content
  • Differentiate concept or them from competition
  • Assess level of competition
  • Build online community
  • Seek influence but not control audience
  • Know how to explore and experiment ideas


        3. E-mail Marketing            


  • Use email list responsibly to build trust
  • Provide compelling value proposition
  • Use 1.54 second and 5.0 second rules
  • Identify market segments to maximize conversions
  • Get message to clients at right timing for them to receive


         4.  Web Page Marketing       


  • Understand prospect and customer needs
  • Understand the different sales funnel phases
  • Implement marketing metrics
  • Understand the different conversion definitions
  • Set specific measurable goals
  • Create valuable content that meets expectations of customers
  • Avoids use of serif fonts
  • Use frames and flash cautiously


           5.  Internet Forum          


  • Create a trusted community around company, product, brand or service
  • Set up own forum and invite colleagues and customers
  • Engage in an ongoing conversation about various interests
  • Follow forum rules and regulations


           6.    Blogging                    


  • Post content regularly
  • Use catchy blog post titles
  • Ask open-ended questions
  • Comment on other blogs often
  • Know how to use Twitter
  • Provide an RSS-to-email option
  • Use images in the posts
  • Use header tags
  • Structure blog posts for easy scanning
  • Research and choose mailing list option correctly
  • Know how to sell
  • Know how to create Facebook page
  • Offer something unique that can not be found anywhere else
  • Treat blog as business
  • Provide videos
  • Link to other, related blog posts regularly
  • Get involve as affiliate and link products relevant to posts
  • Avoid showing low Feedburner counts
  • Install popularity contest or similar plug-in that ranks posts based on popularity
  • Put relevant keywords in the blog
  • Use photo gallery
  • Create RSS widget
  • Make sharing easy
  • Know how to use analytics



           7.  Wiki       


  • Participate and contribute to wikis
  • Develop internal company wiki
  • Encourage other employees and customers to participate and contribute
  • Grow content and loyalty within the trust network


           8.  Photo Sharing


  • Take a lot of photographs regularly
  • Edit photographs using software applications
  • Upload photo regularly
  • Use meta tags and descriptions
  • Create and join photo-sharing website for groups
  • Comment on other pictures and encourage others do the same


            9.  Podcasting  


  • Avoid taking or using something that belongs to someone else
  • Know how to sound edit using software applications
  • Use RSS feed to podcast
  • Upload podcasts to iTunes
  • Keep podcasts brief
  • Produce podcast in right file format
  • Deliver podcast in manageable file size
  • Ask customers to be collaborators of content to increase following


           10.  Audio Sharing               


  • Make podcast available to customers, prospects and employees
  • Embed podcast on website and blog site
  • Create library of audio files with great content value
  • Use podcast hosting site


           11. Video Broadcast


  • Determine entertainment value of most popular videos shared online
  • Create video that have compelling value for customers
  • Explore and experiment video editing
  • Build community around videos, products, services or hobby


            12. Video Sharing


  • Convert VHS videos to digital format
  • Upload videos to a site that customers can access
  • Post video to third party websites
  • Avoid posting copyrighted material


            13. Microblogging   


  • Send quick updates on news, products, or any content that has compelling value to customers and prospects
  • Find people with similar interests or good ideas and what thoughts they share on a daily basis
  • Invite others to follow you
  • Use Tweets for news feed and internal communication


          14. Livecasting      


  • Explore and understand options available using Livecasting
  • Video chat with colleagues and customers
  • Produce and perform webinars
  • Set up web conference to meet customers and colleagues


         15. Virtual World 


  • Explore available virtual world websites and sign up as member
  • Formulate a plan about what will work for company to market in virtual world
  • Explore selling products and services
  • Explore meetings and training
  • Find a group or community that shares common interests and ideas


          16. Virtual Gaming  


  • Explore in-game advertising and understand its application
  • Explore how to effectively monetize huge loyal user base
  • Understand various trust networks of the Massively Multiplayer Online Role Playing Game (MMORPG)


           17.  Really Simple Syndication (RSS)  


  • Provide one-click solution to any associate, colleague or customer that will allow them to automatically view any new content
  • Explore RSS by signing up to a feed reader
  • Ensure web site has subscribe and social bookmarking buttons so that all customers and prospects will be easily, instantly and automatically updated


          18.  Search Engine Optimization       


  • Analyze every individual page for its own keywords
  • Check page titles that include most important keywords
  • Check meta keywords
  • Build external reputable links
  • Avoid trying to trick a search engine spider


           19. Search Engine Marketing


  • Perform Search Engine Optimization
  • Understand keywords for every page
  • Check meta keywords
  • Create good content
  • Focus on providing compelling value proposition
  • Explore search engine marketing through Pay-Per-Click


          20.  Mobile Marketing 


  • Understand how to use mobile marketing for branding, selling and interacting with customers and prospects
  • Understand technology capabilities of main features and benefits of mobile
  • Explore mobile applications
  • Explore mobile web


           21.  Social Media Strategy                  


  • Engage audience by communicating, collaborating, educating an entertaining
  • Learn to give up control and seek influence
  • Determine how content defines the site
  • Create a community around the content
  • Establish and manage a community
  • Conduct SWOT analysis
  • Experiment with social media micro strategies


           22.  Social Media Strategy Applications  


  • Create audience personas in community
  • Develop and validate the concept behind content
  • Assess the competition
  • Validate execution of concept
  • Assess sales viability of concept